Two young fashion designers searched for a space where they could exhibit and sell their creations.
The place that they chose was located in the pedestrian zone of the historical center of Turin.
The project was born from the requirement of the owners to restructure the studio with a very limited budget.
It was decided to introduce the planning of three elements: a linear clothes-hanger, holding several models and crossing through the space ending at an exit by the display window, which delineates the exhibition area;
a handrail, passing through a luminous trail, that accompanies the customers toward the displayed dresses; and a volume marked by a glowing cut that functions as the cashier.
Subhash Mukerjee, Martina Tabò